Why people buy

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Bibliographic Details
Main Author: O'Shaughnessy, John
Format: Book
Language:English
Published: New York, Oxford : Oxford University Press, 1990
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245 1 0 |a Why people buy /  |c O' Shaughnessy John 
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650 0 0 |a Consumers. 
650 0 0 |a Motivation research (Marketing) 
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