rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brand equity & advertising
    sub title: advertising's role in building buildind strong brands
  title info:
    title: Brand equity and advertising
  name:
    name part: Aaker, David A.
    role:
      role term: edt
  name:
    name part: Biel, Alexander L.
    role:
      role term: edt
  type of resource: text
  origin info:
    place:
      place term: London
    publisher: LEA
    date issued: 1993
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 380 p.
  note: [edited by] David A. Aaker, Alexander L. Biel
  note: Includes bibliographical references and index
  subject:
    topic: Brand name products
    topic: Valuation
    topic: Congresses
  subject:
    topic: Advertising
    topic: Brand name products
    topic: Congresses
  classification: 659.1
  identifier: 0-8058-1284-9
  location:
    physical location: INST CHIOS 19960920
  record info:
    record content source: GR-MY-UA
    record creation date: 960920
    record identifier: 1/36425
    language of cataloging:
      language term: gre