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960920s1993 eng d |
| 020 |
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|a 0-8058-1284-9
|
| 035 |
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|l 10024482
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| 040 |
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|a GR-MY-UA
|b gre
|e aacr
|
| 041 |
0 |
|
|a eng
|
| 082 |
0 |
|
|a 659.1
|
| 245 |
1 |
0 |
|a Brand equity & advertising :
|b advertising's role in building buildind strong brands /
|c [edited by] David A. Aaker, Alexander L. Biel
|
| 246 |
3 |
3 |
|a Brand equity and advertising
|
| 260 |
|
|
|a London :
|b LEA,
|c 1993
|
| 300 |
|
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|a 380 p.
|
| 500 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Brand name products
|x Valuation
|x Congresses.
|
| 650 |
0 |
0 |
|a Advertising
|x Brand name products
|x Congresses.
|
| 700 |
1 |
|
|a Aaker, David A.
|4 edt
|
| 700 |
1 |
|
|a Biel, Alexander L.
|4 edt
|
| 852 |
|
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|a INST
|b CHIOS
|e 19960920
|h 659.1 BRA
|p 005200011687
|q 005200011687
|t BK
|y 0
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| 909 |
|
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|a Χ
|b 046548
|