Brand equity & advertising : advertising's role in building buildind strong brands
Αποθηκεύτηκε σε:
| Άλλοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
LEA,
1993
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/36425 | ||
| 008 | 960920s1993 eng d | ||
| 020 | |a 0-8058-1284-9 | ||
| 035 | |l 10024482 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 | |
| 245 | 1 | 0 | |a Brand equity & advertising : |b advertising's role in building buildind strong brands / |c [edited by] David A. Aaker, Alexander L. Biel |
| 246 | 3 | 3 | |a Brand equity and advertising |
| 260 | |a London : |b LEA, |c 1993 | ||
| 300 | |a 380 p. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Brand name products |x Valuation |x Congresses. |
| 650 | 0 | 0 | |a Advertising |x Brand name products |x Congresses. |
| 700 | 1 | |a Aaker, David A. |4 edt | |
| 700 | 1 | |a Biel, Alexander L. |4 edt | |
| 852 | |a INST |b CHIOS |e 19960920 |h 659.1 BRA |p 005200011687 |q 005200011687 |t BK |y 0 | ||
| 909 | |a Χ |b 046548 | ||