Παραπομπή σε μορφή APA (7η εκδ.)

Aaker, D. A., & Biel, A. L. (1993). Brand equity & advertising: Advertising's role in building buildind strong brands. LEA.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Aaker, David A., και Alexander L. Biel. Brand Equity & Advertising: Advertising's Role in Building Buildind Strong Brands. London: LEA, 1993.

Παραπομπή σε μορφή MLA (9th εκδ.)

Aaker, David A., και Alexander L. Biel. Brand Equity & Advertising: Advertising's Role in Building Buildind Strong Brands. LEA, 1993.