Παραπομπή σε μορφή APA (7η εκδ.)

Marconi, J. (1993). Beyond branding: How savvy marketers build brand equity to create products and open new markets. Probus publishing company.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Marconi, Joe. Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets. Chicago, Illinois: Probus publishing company, 1993.

Παραπομπή σε μορφή MLA (9th εκδ.)

Marconi, Joe. Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets. Probus publishing company, 1993.