Παραπομπή σε μορφή APA (7η εκδ.)

Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. Wiley.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York, Chichester: Wiley, 1995.

Παραπομπή σε μορφή MLA (9th εκδ.)

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. Wiley, 1995.