APA (7th ed.) Citation

Jefkins, F. W. (1983). Dictionary of marketing advertising and public relations (2nd ed.). International Textbook Company.

Chicago Style (17th ed.) Citation

Jefkins, Frank William. Dictionary of Marketing Advertising and Public Relations. 2nd ed. London: International Textbook Company, 1983.

MLA (9th ed.) Citation

Jefkins, Frank William. Dictionary of Marketing Advertising and Public Relations. 2nd ed. International Textbook Company, 1983.