APA (7th ed.) Citation

Ward, J. (1973). The European approach to US markets: Product and promotion adaptation by European multinational corporations. Praeger.

Chicago Style (17th ed.) Citation

Ward, Jean. The European Approach to US Markets: Product and Promotion Adaptation by European Multinational Corporations. New York : London: Praeger, 1973.

MLA (9th ed.) Citation

Ward, Jean. The European Approach to US Markets: Product and Promotion Adaptation by European Multinational Corporations. Praeger, 1973.