Ward, J. (1973). The European approach to US markets: Product and promotion adaptation by European multinational corporations. Praeger.
Παραπομπή σε μορφή Chicago (17η εκδ.)Ward, Jean. The European Approach to US Markets: Product and Promotion Adaptation by European Multinational Corporations. New York : London: Praeger, 1973.
Παραπομπή σε μορφή MLA (9th εκδ.)Ward, Jean. The European Approach to US Markets: Product and Promotion Adaptation by European Multinational Corporations. Praeger, 1973.
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