Marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York : Toronto ; : New York :
Macmillan, Maxwell Macmillan Canada ;, Maxwell Macmillan International [distributors],
c1993
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| Series: | McGraw-Hill series in marketing
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| Subjects: | |
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| Physical Description: | xix, 714 p.; ill.; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0023769211 |