Strategic planning workbook

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Bibliographic Details
Main Author: Krallinger, Joseph C.
Other Authors: Hellebust, Karsten G.
Format: Book
Language:English
Published: New York : J. Wiley, c1993
Edition:2nd ed.
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008 950730s1993 eng d
020 |a 0471582565 ((acid-free paper)) 
035 |l 10023836 
040 |a GR-MY-UA  |b gre  |e aacr 
041 0 |a eng 
082 0 |a 658.4012  |2 (20) 
100 1 |a Krallinger, Joseph C. 
245 1 0 |a Strategic planning workbook /  |c Joseph C. Krallinger, Karsten G. Hellebust 
250 |a 2nd ed. 
260 |a New York :   |b J. Wiley,   |c c1993 
300 |a iv, 380 p.;  |b ill., maps;  |c 24 cm 
500 |a Hellebust's name appears first on the previous ed 
504 |a Includes bibliographical references and index 
505 0 |a The need to survive -- The new broom -- What management is all about -- Rates-of-change : the long and short of it -- Units sales versus dollar sales : a surprising analysis -- Individual product sales tale : order in chaos -- Product life cycles and pricing -- From marketing facts to functional plans -- From manufacturing facts to plans -- Financial management -- Unleashing the talents of people -- The planning cycle -- Phase 1 : the strategy plan (theory) -- Phase 1 : the strategy plan (practice) -- Phase 2 : the business plan (theory) -- Phase 2 : the business plan (practice) -- Phase 3 : budget (theory) -- Phase 3 : budget (practice) -- How sweet, success -- How to wield the levers of power -- Getting started -- What to look for -- Tools required to do a situation analysis -- Preparing plans for profitable action -- Chem-a-lot strategy plan package : years 28-30 -- Chem-a-lot business plan package : years 28-29 -- Chem-a-lot budget package -- Diagnostic tools -- Management concepts 
650 0 0 |a Strategic planning. 
700 1 |a Hellebust, Karsten G. 
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