Marketing communications : from fundamentals to strategies
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. :
D.C. Heath.,
c1987
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| Subjects: | |
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| 001 | 1/32855 | ||
| 008 | 960711s1987 eng d | ||
| 020 | |a 0669072109 | ||
| 035 | |l 10023829 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659 |2 (19) | |
| 100 | 1 | |a Rothschild, Michael L. | |
| 245 | 1 | 0 | |a Marketing communications : |b from fundamentals to strategies / |c Michael L. Rothschild |
| 260 | |a Lexington, Mass. : |b D.C. Heath., |c c1987 | ||
| 300 | |a xviii, 766, 11 p.; |b ill. (some col.); |c 27 cm. | ||
| 504 | |a Includes bibliographies and index | ||
| 650 | 0 | 0 | |a Communication in marketing. |
| 852 | |a INST |b CHIOS |e 19960711 |h 659 ROT |p 005200004046 |q 005200004046 |t BK |y 0 | ||
| 909 | |a Χ |b 031336 | ||