Marketing communications : from fundamentals to strategies
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. :
D.C. Heath.,
c1987
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| Subjects: | |
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| Physical Description: | xviii, 766, 11 p.; ill. (some col.); 27 cm. |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0669072109 |