Advertising : from fundamentals to strategies
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Lexington, Mass. :
D.C. Heath.,
c1987
|
| Θέματα: | |
| Ετικέτες: |
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|---|---|---|---|
| 001 | 1/32702 | ||
| 008 | 950730s1987 eng d | ||
| 020 | |a 0669072133 | ||
| 035 | |l 10023803 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 |2 (19) | |
| 100 | 1 | |a Rothschild, Michael L. | |
| 245 | 1 | 0 | |a Advertising : |b from fundamentals to strategies / |c Michael L. Rothschild |
| 260 | |a Lexington, Mass. : |b D.C. Heath., |c c1987 | ||
| 300 | |a xviii, 776, 12 p., [4] p. of plates; |b ill. (some col.); |c 27 cm | ||
| 504 | |a Includes bibliographies and index | ||
| 650 | 0 | 0 | |a Advertising |x Management. |
| 650 | 0 | 0 | |a Advertising. |
| 852 | |a INST |b CHIOS |e 19950730 |h 659.1 ROT |p 005200004133 |q 005200004133 |t BK |y 0 | ||
| 909 | |a Χ |b 031343 | ||