MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
McGraw-Hill,
c1987
|
| Θέματα: | |
| Ετικέτες: |
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|---|---|---|---|
| 001 | 1/32573 | ||
| 008 | 950731s1987 eng d | ||
| 020 | |a 0070511918 |c $19.95 | ||
| 035 | |l 10023781 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 (19) | |
| 100 | 1 | |a Rapp, Stan. | |
| 245 | 1 | 0 | |a MaxiMarketing : |b the new direction in advertising, promotion, and marketing strategy / |c Stan Rapp and Thomas L. Collins |
| 260 | |a New York : |b McGraw-Hill, |c c1987 | ||
| 300 | |a x, 278 p.; |b ill.; |c 23 cm | ||
| 500 | |a Includes index | ||
| 504 | |a Bibliography: p. 269-274 | ||
| 650 | 0 | 0 | |a Marketing. |
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Sales promotion. |
| 700 | 1 | |a Collins, Thomas L. | |
| 852 | |a INST |b CHIOS |e 19950731 |h 658.8 RAP |p 005200004563 |q 005200004563 |t BK |y 0 | ||
| 909 | |a Χ |b 031016 | ||