Παραπομπή σε μορφή APA (7η εκδ.)

Rapp, S., & Collins, T. L. (1987). MaxiMarketing: The new direction in advertising, promotion, and marketing strategy. McGraw-Hill.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Rapp, Stan, και Thomas L. Collins. MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing Strategy. New York: McGraw-Hill, 1987.

Παραπομπή σε μορφή MLA (9th εκδ.)

Rapp, Stan, και Thomas L. Collins. MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1987.