Readings in strategic marketing : analysis, planning, and implementation
Αποθηκεύτηκε σε:
| Άλλοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Chicago :
Dryden Press,
c1988
|
| Σειρά: | Dryden Press series in marketing
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/32552 | ||
| 008 | 950731s1988 eng d | ||
| 020 | |a 0030208645 ((pbk.)) | ||
| 035 | |l 10023777 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.802 |2 (19) | |
| 245 | 1 | 0 | |a Readings in strategic marketing : |b analysis, planning, and implementation / |c Barton A. Weitz, Robin Wensley |
| 260 | |a Chicago : |b Dryden Press, |c c1988 | ||
| 300 | |a x, 534 p.; |b ill.; |c 24 cm | ||
| 490 | 1 | |a Dryden Press series in marketing | |
| 504 | |a Includes bibliographies and index | ||
| 650 | 0 | 0 | |a Marketing |x Decision making. |
| 650 | 0 | 0 | |a Marketing |x Management. |
| 700 | 1 | |a Weitz, Barton A. | |
| 700 | 1 | |a Wensley, Robin |d 1944- | |
| 830 | 0 | |a Dryden Press series in marketing | |
| 852 | |a INST |b CHIOS |e 19950731 |h 658.802 WEI |p 005200004252 |q 005200004252 |t BK |y 0 | ||
| 909 | |a Χ |b 031120 | ||