Advertising : a decision-making approach
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Chicago :
Dryden Press,
c1988
|
| Σειρά: | Dryden Press series in marketing
|
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/32469 | ||
| 008 | 960926s1988 eng d | ||
| 020 | |a 003071687X | ||
| 035 | |l 10023761 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.111 | |
| 100 | 1 | |a Patti, Charles H. | |
| 245 | 1 | 0 | |a Advertising : |b a decision-making approach / |c Charles H. Patti, Charles F. Frazer |
| 260 | |a Chicago : |b Dryden Press, |c c1988 | ||
| 300 | |a xxxi, 590 p.; |b ill. (some col.); |c 26 cm | ||
| 490 | 1 | |a Dryden Press series in marketing | |
| 504 | |a Includes bibliographies and indexes | ||
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Advertising |x Decision making. |
| 700 | 1 | |a Frazer, Charles F. | |
| 830 | 0 | |a Dryden Press series in marketing | |
| 852 | |a INST |b CHIOS |e 19960926 |h 659.111 PAT |p 005200004380 |q 005200004380 |t BK |y 0 | ||
| 909 | |a Χ |b 031235 | ||