APA (7th ed.) Citation

Patti, C. H., & Frazer, C. F. (1988). Advertising: A decision-making approach. Dryden Press.

Chicago Style (17th ed.) Citation

Patti, Charles H., and Charles F. Frazer. Advertising: A Decision-making Approach. Chicago: Dryden Press, 1988.

MLA (9th ed.) Citation

Patti, Charles H., and Charles F. Frazer. Advertising: A Decision-making Approach. Dryden Press, 1988.