Managing services marketing : text and readings
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Fort Worth :
Dryden Press,
c1992
|
| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Ετικέτες: |
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MARC
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| 008 | 950905s1992 eng d | ||
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| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 (20) | |
| 100 | 1 | |a Bateson, John E. G. | |
| 245 | 1 | 0 | |a Managing services marketing : |b text and readings / |c John E.G. Bateson |
| 250 | |a 2nd ed. | ||
| 260 | |a Fort Worth : |b Dryden Press, |c c1992 | ||
| 300 | |a xiv, 594 p.; |b ill.; |c 24 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Service industries |x Marketing |x Management. |
| 852 | |a INST |b CHIOS |e 19950905 |h 658.8 BAT |p 005200004457 |q 005200004457 |t BK |y 0 | ||
| 909 | |a Χ |b 031237 | ||