Παραπομπή σε μορφή APA (7η εκδ.)

Bateson, J. E. G. (1992). Managing services marketing: Text and readings (2nd ed.). Dryden Press.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Bateson, John E. G. Managing Services Marketing: Text and Readings. 2nd ed. Fort Worth: Dryden Press, 1992.

Παραπομπή σε μορφή MLA (9th εκδ.)

Bateson, John E. G. Managing Services Marketing: Text and Readings. 2nd ed. Dryden Press, 1992.