Creative strategy in advertising
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Belmont, Calif. :
Wadsworth,
c1992
|
| Έκδοση: | 4th ed. |
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/32387 | ||
| 008 | 950804s1992 eng d | ||
| 020 | |a 0534162908 ((acid-free paper)) | ||
| 035 | |l 10023749 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.132 | |
| 100 | 1 | |a Jewler, A. Jerome. | |
| 245 | 1 | 0 | |a Creative strategy in advertising / |c A. Jerome Jewler |
| 250 | |a 4th ed. | ||
| 260 | |a Belmont, Calif. : |b Wadsworth, |c c1992 | ||
| 300 | |a xiii, 418 p.; |b ill.; |c 24 cm | ||
| 504 | |a Includes bibliographical references (p. 411-412) and index | ||
| 650 | 0 | 0 | |a Advertising copy. |
| 650 | 0 | 0 | |a Advertising layout and typography. |
| 852 | |a INST |b CHIOS |e 19950804 |h 659.132 JEW |p 005200004237 |q 005200004237 |t BK |y 0 | ||
| 909 | |a Χ |b 031005 | ||