The PIMS principles : linking strategy to performance
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York : London :
Free Press, Collier Macmillan,
c1987
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| Θέματα: | |
| Ετικέτες: |
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| 008 | 960119s1987 eng d | ||
| 020 | |a 0029044308 | ||
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| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.802 |2 (19) | |
| 100 | 1 | |a Buzzell, Robert D. |q (Robert Dow) |d 1933- | |
| 245 | 1 | 4 | |a The PIMS principles : |b linking strategy to performance / |c Robert D. Buzzell, Bradley T. Gale |
| 260 | |a New York : |a London : |b Free Press, |b Collier Macmillan, |c c1987 | ||
| 300 | |a xiii, 322 p.; |b ill.; |c 25 cm | ||
| 500 | |a Includes index | ||
| 504 | |a Bibliography: p. 301-312 | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Strategic planning. |
| 700 | 1 | |a Gale, Bradley T. | |
| 852 | |a INST |b CHIOS |e 19960119 |h 658.802 BUZ |p 005200004231 |q 005200004231 |t BK |y 0 | ||
| 909 | |a Χ |b 032297 | ||