Readings and cases in basic marketing

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Bibliographic Details
Other Authors:	McCarthy, Jerome (Editor), Grashof, John F. (Editor), Brogowicz, Andrew A. (Editor)
Format:	Book
Language:	English
Published:	Homewood : Irwin, 1984
Edition:	4th ed.
Subjects:	Marketing.
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Description
Item Description:	To accompany McCarthy and Perreault's Basic Marketing 8th ed.
Physical Description:	387 p.
ISBN:	0256031312

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