APA (7th ed.) Citation

McCarthy, J., Grashof, J. F., & Brogowicz, A. A. (1984). Readings and cases in basic marketing (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, Jerome, John F. Grashof, and Andrew A. Brogowicz. Readings and Cases in Basic Marketing. 4th ed. Homewood: Irwin, 1984.

MLA (9th ed.) Citation

McCarthy, Jerome, et al. Readings and Cases in Basic Marketing. 4th ed. Irwin, 1984.