Advertising : principles and practice
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
c1992
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/29260 | ||
| 008 | 950725s1992 eng d | ||
| 020 | |a 0130162051 | ||
| 035 | |l 10023187 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 |2 (20) | |
| 100 | 1 | |a Wells, William, |d 1926- | |
| 245 | 1 | 0 | |a Advertising : |b principles and practice / |c William Wells, John Burnett, Sandra Moriarty |
| 250 | |a 2nd ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1992 | ||
| 300 | |a 1 v. (various pagings); |b ill. (some col.); |c 28 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Advertising. |
| 700 | 1 | |a Burnett, John, |d 1944- | |
| 700 | 1 | |a Moriarty, Sandra E. |q (Sandra Ernst) | |
| 852 | |a INST |b CHIOS |e 19950725 |h 659.1 WEL |p 005200004197 |q 005200004197 |t BK |y 12 | ||
| 909 | |a Χ |b 032302 | ||