Basic marketing : a global-managerial approach
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Homewood, IL :
Irwin,
c1993
|
| Έκδοση: | 11th ed. |
| Σειρά: | Irwin series in marketing
|
| Θέματα: | |
| Ετικέτες: |
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a McCarthy, E. Jerome |q (Edmund Jerome) | |
| 245 | 1 | 0 | |a Basic marketing : |b a global-managerial approach / |c E. Jerome McCarthy, William D. Perreault, Jr |
| 250 | |a 11th ed. | ||
| 260 | |a Homewood, IL : |b Irwin, |c c1993 | ||
| 300 | |a xxii, 763, 15, 14 p.; |b col. ill.; |c 27 cm | ||
| 490 | 1 | |a Irwin series in marketing | |
| 504 | |a Includes bibliographical references (p. 723-760) and indexes | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Marketing |z United States |x Management. |
| 650 | 0 | 0 | |a Export marketing |x Management. |
| 700 | 1 | |a Perreault, William D. | |
| 830 | 0 | |a Irwin series in marketing | |
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