Advertising and promotion management
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
McGraw-Hill,
1987
|
| Σειρά: | McGraw-Hill series in marketing
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
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| 008 | 950725s1987 eng d | ||
| 020 | |a 0070539073 |c $34.95 | ||
| 035 | |l 10023181 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 |2 (19) | |
| 100 | 1 | |a Rossiter, John R. | |
| 245 | 1 | 0 | |a Advertising and promotion management / |c John R. Rossiter, Larry Percy |
| 260 | |a New York : |b McGraw-Hill, |c 1987 | ||
| 300 | |a xix, 647 p.; |b ill.; |c 25 cm | ||
| 490 | 1 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographies and indexes | ||
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Sales promotion. |
| 700 | 1 | |a Percy, Larry. | |
| 830 | 0 | |a McGraw-Hill series in marketing | |
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| 909 | |a Χ |b 031020 | ||
| 909 | |a Χ |b 032846 | ||