Fundamentals of advertising research
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| Main Author: | Fletcher, Alan D. |
|---|---|
| Other Authors: | Bowers, Thomas A. |
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif. :
Wadsworth Pub. Co.,
c1991
|
| Edition: | 4th ed. |
| Subjects: | |
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