Fundamentals of advertising research
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif. :
Wadsworth Pub. Co.,
c1991
|
| Edition: | 4th ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/29216 | ||
| 008 | 950725s1991 eng d | ||
| 020 | |a 053414778X | ||
| 035 | |l 10023179 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1072 | |
| 100 | 1 | |a Fletcher, Alan D. | |
| 245 | 1 | 0 | |a Fundamentals of advertising research / |c Alan D. Fletcher, Thomas A. Bowers |
| 250 | |a 4th ed. | ||
| 260 | |a Belmont, Calif. : |b Wadsworth Pub. Co., |c c1991 | ||
| 300 | |a xv, 364 p.; |b ill.; |c 25 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Advertising |x Research. |
| 700 | 1 | |a Bowers, Thomas A. | |
| 852 | |a INST |b CHIOS |e 19950725 |h 659.1072 FLE |p 005200004220 |q 005200004220 |t BK |y 0 | ||
| 909 | |a Χ |b 031605 | ||