Παραπομπή σε μορφή APA (7η εκδ.)

Rotzoll, K. B., Haefner, J. E., & Sandage, C. H. (1990). Advertising in contemporary society: Perspectives toward understanding (2nd ed.). South-Western Pub. Co..

Παραπομπή σε μορφή Chicago (17η εκδ.)

Rotzoll, Kim B., James E. Haefner, και C. H. Sandage. Advertising in Contemporary Society: Perspectives Toward Understanding. 2nd ed. Cincinnati, OH: South-Western Pub. Co., 1990.

Παραπομπή σε μορφή MLA (9th εκδ.)

Rotzoll, Kim B., et al. Advertising in Contemporary Society: Perspectives Toward Understanding. 2nd ed. South-Western Pub. Co., 1990.