Promotion management & marketing communications
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Fort Worth :
Dryden Press,
c1993
|
| Έκδοση: | 3rd ed. |
| Σειρά: | Dryden Press series in marketing
|
| Θέματα: | |
| Ετικέτες: |
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| 008 | 950726s1993 eng d | ||
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| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.82 |2 (20) | |
| 100 | 1 | |a Shimp, Terence A. | |
| 245 | 1 | 0 | |a Promotion management & marketing communications / |c Terence A. Shimp |
| 250 | |a 3rd ed. | ||
| 260 | |a Fort Worth : |b Dryden Press, |c c1993 | ||
| 300 | |a xxii, 682 p.; |b ill. (some col.); |c 24 cm | ||
| 490 | 1 | |a Dryden Press series in marketing | |
| 504 | |a Includes bibliographical references and indexes | ||
| 650 | 0 | 0 | |a Communication in marketing. |
| 650 | 0 | 0 | |a Sales promotion. |
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Direct marketing. |
| 830 | 0 | |a Dryden Press series in marketing | |
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