Fundamentals of marketing
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
McGraw-Hill,
c1991
|
| Έκδοση: | 9th ed. |
| Σειρά: | McGraw-Hill series in marketing
|
| Θέματα: | |
| Ετικέτες: |
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| 020 | |a 0070609527 | ||
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| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Stanton, William J. | |
| 245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 | |a 9th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c1991 | ||
| 300 | |a xxxiii, 668 p.; |b col. ill.; |c 26 cm | ||
| 490 | 1 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing. |
| 700 | 1 | |a Etzel, Michael J. | |
| 700 | 1 | |a Walker, Bruce J. | |
| 830 | 0 | |a McGraw-Hill series in marketing | |
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| 909 | |a Χ |b 027611 | ||