Managing marketing : text, cases, and readings
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York : London :
Free Press, Collier Macmillan,
c1984
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| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/27499 | ||
| 008 | 970723s1984 eng d | ||
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| 035 | |l 10022867 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 (19) | |
| 100 | 1 | |a Bonoma, Thomas V. | |
| 245 | 1 | 0 | |a Managing marketing : |b text, cases, and readings / |c Thomas V. Bonoma |
| 260 | |a New York : |a London : |b Free Press, |b Collier Macmillan, |c c1984 | ||
| 300 | |a xxii, 522 p.; |b ill.; |c 29 cm | ||
| 500 | |a Includes index | ||
| 504 | |a Bibliography: p. 513-515 | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Marketing |x Management |v Case studies. |
| 852 | |a INST |b CHIOS |e 19970723 |h 658.8 BON |p 005200004314 |q 005200004314 |t BK |y 0 | ||
| 909 | |a Χ |b 01419 | ||