Managing marketing : text, cases, and readings
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York : London :
Free Press, Collier Macmillan,
c1984
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxii, 522 p.; ill.; 29 cm |
| Bibliography: | Bibliography: p. 513-515 |
| ISBN: | 0029037204 |