APA (7th ed.) Citation

Nash, E. L. (1986). Direct marketing: Strategy, planning, execution (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Nash, Edward L. Direct Marketing: Strategy, Planning, Execution. 2nd ed. New York: McGraw-Hill, 1986.

MLA (9th ed.) Citation

Nash, Edward L. Direct Marketing: Strategy, Planning, Execution. 2nd ed. McGraw-Hill, 1986.