The future of advertising : new media, new clients, new consumers in the post-television age
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
McGraw-Hill,
c2003
|
| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/25715 | ||
| 008 | 130211s2003 eng d | ||
| 020 | |a 978-0-07-146215-0 | ||
| 020 | |a 0-07-146215-5 | ||
| 035 | |l 10113694 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 |2 (22) | |
| 100 | 1 | |a Cappo, Joe. | |
| 245 | 1 | 4 | |a The future of advertising : |b new media, new clients, new consumers in the post-television age / |c Joe Cappo |
| 260 | |a Chicago : |b McGraw-Hill, |c c2003 | ||
| 300 | |a xi, 260 σ.; |c 21 εκ. | ||
| 504 | |a Βιβλιογραφία: σ. 251-253. Ευρετήριο | ||
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Advertising |z United States. |
| 852 | |a INST |b SYROS |e 20130211 |h 659.1 CAP |p 005500010540 |q 005500010540 |t BK |y 0 | ||
| 901 | |a BIBL5-2013-1 | ||
| 909 | |a Ε |b 177725 | ||
| 922 | |a 5ΕΛΗ |b 201210 |c ΒΙΒΛΙΟΘΗΚΗ ΣΥΡΟΥ |d Π. ΙΩΑΝΝΙΔΟΥ | ||
| 970 | |a ΚΟΝΤΟΥ |b ΠΑΡΑΣΚΕΥΗ |z 2013/02/11 | ||