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Readership research and the pl...
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Readership research and the planning of press schedules
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Bibliographic Details
Main Author:
Consterdine, Guy 1942-
Format:
Book
Language:
English
Published:
Aldershot, Hants, England : Brookfield, Vt., USA :
Gower,
c1988
Subjects:
Readership surveys
>
Great Britain.
Advertising media planning
>
Great Britain.
Advertising, Newspaper
>
Great Britain.
Advertising, Magazine
>
Great Britain.
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