Readership research and the planning of press schedules

Readership research and the planning of press schedules

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Bibliographic Details
Main Author: Consterdine, Guy 1942-
Format: Book
Language:English
Published: Aldershot, Hants, England : Brookfield, Vt., USA : Gower, c1988
Subjects:
Readership surveys > Great Britain.
Advertising media planning > Great Britain.
Advertising, Newspaper > Great Britain.
Advertising, Magazine > Great Britain.
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