Meyer, M. H., & Bailyn, L. (1986). New product strategy in the technology-based firm: Product technology, market strategy, and performance.
Chicago Style (17th ed.) CitationMeyer, Marc H., and Lotte Bailyn. New Product Strategy in the Technology-based Firm: Product Technology, Market Strategy, and Performance. 1986.
MLA (9th ed.) CitationMeyer, Marc H., and Lotte Bailyn. New Product Strategy in the Technology-based Firm: Product Technology, Market Strategy, and Performance. 1986.
Warning: These citations may not always be 100% accurate.