Developing a posotioning strategy for "ELMA SUGAR FREE" chewing gum :

Developing a posotioning strategy for "ELMA SUGAR FREE" chewing gum : dissertation presented in partial fulfilment of the requirements for the degree of Master of Science (M.Sc.) in Marketing

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Bibliographic Details
Main Author: Σαρδανίδης, Στέφανος
Corporate Author: University of Stirling
Format: Thesis Book
Language:English
Published: 1993-1994
Subjects:
Πανεπιστήμιο Αιγαίου.
Strategic planning > Case studies.
Business planning > Case studies.
Gums and resins industry > Greece > Chios (Municipality)
Mastic industry > Greece > Chios (Municipality)
Dissertations, Academic > Greece.
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