Marketing today
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
c1988
|
| Edition: | 2nd ed. |
| Series: | Dryden Press series in marketing
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/21647 | ||
| 008 | 940223s1988 eng d | ||
| 020 | |a 0030135737 ((pbk.)) | ||
| 035 | |l 10021752 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 (19) | |
| 100 | 1 | |a Rachman, David J. | |
| 245 | 1 | 0 | |a Marketing today / |c David J. Rachman ; with cases by W. Wayne Talarzyk |
| 250 | |a 2nd ed. | ||
| 260 | |a Chicago : |b Dryden Press, |c c1988 | ||
| 300 | |a xxvii, 654 p.; |b col. ill.; |c 26 cm. | ||
| 490 | 1 | |a Dryden Press series in marketing | |
| 504 | |a Includes bibliography (p. [615]-628 ) and indexes | ||
| 650 | 0 | 0 | |a Marketing. |
| 830 | 0 | |a Dryden Press series in marketing | |
| 852 | |a INST |b CHIOS |e 19940223 |h 658.8 RAC |p 005200004323 |q 005200004323 |t BK |y 0 | ||
| 909 | |a Χ |b 031007 | ||