Marketing today

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Bibliographic Details
Main Author: Rachman, David J.
Format: Book
Language:English
Published: Chicago : Dryden Press, c1988
Edition:2nd ed.
Series:Dryden Press series in marketing
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Description
Physical Description:xxvii, 654 p.; col. ill.; 26 cm.
Bibliography:Includes bibliography (p. [615]-628 ) and indexes
ISBN:0030135737 ((pbk.))