Marketing today
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
c1988
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| Edition: | 2nd ed. |
| Series: | Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | xxvii, 654 p.; col. ill.; 26 cm. |
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| Bibliography: | Includes bibliography (p. [615]-628 ) and indexes |
| ISBN: | 0030135737 ((pbk.)) |