McLaughlin, E. W., & Rao, V. R. (1991). Decision criteria for new product acceptance and success: The role of trade buyers. Quorum Books.
Παραπομπή σε μορφή Chicago (17η εκδ.)McLaughlin, Edward W., και Vithala R. Rao. Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers. New York: Quorum Books, 1991.
Παραπομπή σε μορφή MLA (9th εκδ.)McLaughlin, Edward W., και Vithala R. Rao. Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers. Quorum Books, 1991.
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