Marketing Management : analysis, planning, implementation, and control
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, New Jersey :
Prentice - Hall,
c1991
|
| Edition: | 7th ed. |
| Subjects: | |
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| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing Management : |b analysis, planning, implementation, and control / |c Philip Kotler |
| 250 | |a 7th ed. | ||
| 260 | |a Englewood Cliffs, New Jersey : |b Prentice - Hall, |c c1991 | ||
| 300 | |a xxvi, 756 σ.; |c 30 εκ. | ||
| 650 | 0 | 0 | |a Marketing. |
| 650 | 0 | 0 | |a Marketing |x Management. |
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