Παραπομπή σε μορφή APA (7η εκδ.)

Kotler, P. (1991). Marketing Management: Analysis, planning, implementation, and control (7th ed.). Prentice - Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Englewood Cliffs, New Jersey: Prentice - Hall, 1991.

Παραπομπή σε μορφή MLA (9th εκδ.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Prentice - Hall, 1991.