APA (7th ed.) Citation

Kotler, P. (1991). Marketing Management: Analysis, planning, implementation, and control (7th ed.). Prentice - Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Englewood Cliffs, New Jersey: Prentice - Hall, 1991.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Prentice - Hall, 1991.