Multinational marketing management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1984
|
| Edition: | 3rd ed. |
| Series: | Prentice-Hall series in marketing
Prentice-Hall international series in management |
| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/19944 | ||
| 008 | 950724s1984 eng d | ||
| 020 | |a 0136050492 | ||
| 035 | |l 10021455 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/48 |2 (19) | |
| 100 | 1 | |a Keegan, Warren J. | |
| 245 | 1 | 0 | |a Multinational marketing management / |c Warren J. Keegan |
| 250 | |a 3rd ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1984 | ||
| 300 | |a xxii, 698 p.; |b ill.; |c 25 cm | ||
| 490 | 1 | |a Prentice Hall series in marketing | |
| 490 | 1 | |a Prentice Hall international series in management | |
| 504 | |a Includes bibliographies and indexes | ||
| 650 | 0 | 0 | |a Export marketing |x Management. |
| 650 | 0 | 0 | |a Export marketing |x Management |x Case studies. |
| 830 | 0 | |a Prentice-Hall series in marketing | |
| 830 | 0 | |a Prentice-Hall international series in management | |
| 852 | |a INST |b CHIOS |e 19950724 |h 658.848 KEE |p 005200004249 |q 005200004249 |t BK |y 0 | ||
| 909 | |a Χ |b 024113 | ||