Marketing of services
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| Corporate Authors: | AMA's Special Conference on Services Marketing Orlando, Fla., American Marketing Association |
|---|---|
| Other Authors: | Donnelly, James H. (Editor), George, William R. (Editor) |
| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Chicago, Ill. :
American Marketing Association,
c1981.
|
| Series: | Proceedings series (American Marketing Association)
|
| Subjects: | |
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