Marketing of services

Marketing of services

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Bibliographic Details
Corporate Authors: AMA's Special Conference on Services Marketing Orlando, Fla., American Marketing Association
Other Authors: Donnelly, James H. (Editor), George, William R. (Editor)
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : American Marketing Association, c1981.
Series:Proceedings series (American Marketing Association)
Subjects:
Service industries > Marketing > Congresses.
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