Readings and cases in marketing management
Αποθηκεύτηκε σε:
| Άλλοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Homewood, Ill. :
Irwin,
1987.
|
| Σειρά: | Irwin series in marketing
|
| Θέματα: | |
| Ετικέτες: |
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| 245 | 1 | 0 | |a Readings and cases in marketing management / |c edited by Alvin C. Burns, David W. Cravens. |
| 260 | |a Homewood, Ill. : |b Irwin, |c 1987. | ||
| 300 | |a xv, 443 σ. ; |c 24 εκ. | ||
| 490 | 1 | |a (The Irwin series in marketing) | |
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήρια. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Management |v Case studies. | |
| 700 | 1 | |a Burns, Alvin C. |e edt | |
| 700 | 1 | |a Cravens, David W. |e edt | |
| 830 | 0 | |a Irwin series in marketing | |
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