Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever

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Bibliographic Details
Main Author:	Gordon, Ian, 1952 June 19-
Format:	Book
Language:	English
Published:	Toronto : Wiley, c1998
Subjects:	Relationship marketing. Customer relations.
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100	1		\|a Gordon, Ian, \|d 1952 June 19-
245	1	0	\|a Relationship marketing : \|b new strategies, techniques and technologies to win the customers you want and keep them forever / \|c Ian. H. Gordon
260			\|a Toronto : \|b Wiley, \|c c1998
300			\|a xx, 315 p.
504			\|a Includes index
650	0	0	\|a Relationship marketing.
650	0	0	\|a Customer relations.
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