Παραπομπή σε μορφή APA (7η εκδ.)

Gordon, I. (1998). Relationship marketing: New strategies, techniques and technologies to win the customers you want and keep them forever. Wiley.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Gordon, Ian. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever. Toronto: Wiley, 1998.

Παραπομπή σε μορφή MLA (9th εκδ.)

Gordon, Ian. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever. Wiley, 1998.